Bicycle Helmet Demand Declines, And MIPS Sales in The Fourth Quarter Fell 46%

In the fourth quarter of 2022, the sales of helmet technology companies MIPS bicycle helmets decreased by 50%, resulting in a 46%decrease in net sales of MIPS year -on -year.
The net sales of MIPS in the fourth quarter were 107 million Swedish Crack ($ 10.3 million), and the same period last year was 198 million Swedish Crown. The net sales of 2022 were 563 million Swedish Crown, which was less than 608 million Swedish Crown in 2021. Essence
CEO Max Strandwitz said: "2022 has ended a different, challenging in the fourth quarter, but also a successful year. The rapid slowdown of the bicycle industry in the second half of this year has produced a major sales of our largest sports products. Negative impact. Although we have to cope with the short -term challenge market for our largest category, we have taken great measures to move towards the future through many measures and success in other categories. combination.
Generally, a large part of MIPS sales in the fourth quarter are composed of the category of bicycles. As a result, the income per share also decreased at the same percentage, from 3.05 Swedish Crack to 0.71 Swedish Crane.
Strandwitz said: "We adhere to the previous assessment, that is, the bicycle market will begin recovery in the spring of 2023. Our evaluation is still through time, and the cycling category will have excellent growth opportunities and stable consumer needs. It is because we have increased market penetration and the strong potential trend of these types of helmets. "